IDA SPORTS BECOMES THE OFFICIAL CLEAT PROVIDER OF THE WPSL IN NEW PARTNERSHIP

FOR IMMEDIATE RELEASE

OKLAHOMA CITY (Feb. 20, 2023) - The Women’s Premier Soccer League announced its partnership with IDA Sports – makers of the only soccer cleats designed specifically for women. As the league’s official cleat provider, IDA Sports’ line of soccer footwear, which is tailored uniquely to female biomechanics to maximize comfort and performance for women in sports, will be the official cleats of the WPSL’s 25^th anniversary season.
 

“Partnering with the WPSL is a dream come true for us because IDA’s mission is about so much more than footwear,” Laura Youngson, IDA Sports co-founder and CEO. “It’s about creating more opportunities for women in sport, and that’s exactly what the WPSL offers to female soccer players who want to play the game for a lifetime.”
 

IDA Sports, after addressing the long-running disparity that female athletes have been an afterthought in the sporting goods industry, offers women in sports more comfort, more support, and ultimately more choice by championing these overlooked female athletes.
 

“The opportunity to partner with an organization like IDA Sports is exactly what the WPSL looks for in a partner,” DeBray Ayala, WPSL vice president, said. “A company that is catering directly to female soccer players in an effort to level the playing field by providing better footwear specifically for women. We are looking forward to the opportunity to showcase IDA Sports to all our teams and players.”
 

In an industry historically run for and by men, the IDA Sports partnership with the WPSL is representative of the movement for gender equality in sports. Like the WPSL, IDA Sports demands better gear, conditions, and opportunities for female athletes across the globe, and from the ground up. Its cleats are backed by research, science, and input from podiatrists, physical therapists, and most importantly, female players who love the game.

Through the partnership, IDA Sports plans to run activations throughout the season by giving players access to pro deals on footwear and opportunities to test their products and participate in research that will change the footwear game for female athletes for generations to come.
 

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For more information about IDA Sports and the WPSL visit idasports.com and wpslsoccer.com
 

About the Women’s Premier Soccer League

Celebrating its 25th season of play in 2023, the Women’s Premier Soccer League is the most tenured and largest women’s soccer league in the world – with an all-time high 130 teams competing in 33 U.S. states and 73 metro areas. Team rosters feature current and former collegiate players, the nation’s top prep prospects, and international standouts. The amateur summer league produced more than 70 percent of the selections in the 2023 NWSL College Draft and WPSL alumnae represent 50 percent of the members of the United States women’s national team.
 

About IDA Sports 

IDA Sports prioritizes high performance and comfortable footwear for athletes who have traditionally been an afterthought. Whether you’re a weekend warrior or an elite athlete, IDA Sports believes you should have greater choice and access to the best equipment when you step onto the field. Structurally, IDA Sports cleats are designed to accommodate the nuances of the female athlete’s foot. Aesthetically, they're designed with inclusivity and general badassery in mind.